How do people
online create products? Because they, not all of them, but a lot of
them have mastered a certain practice. Usually the first products
that they create, those that have mastered it, are basically a
by-product of what they have mastered. Again, using pay per click as
an example. You can master pay per click, and say you are doing it
just for your home based business just so you can make money, just
so it can work. Say you make sales and you are doing fine and you
are making more money than what you are use to when you first
started before you mastered pay per click, great. Well, what is
another income stream that you can immediately spawn off this and
also to help other people that use to be in your situation.
You can go as far
as to make an ebook, or do a video series, an audio series or
something on pay per click in the home based business arena. If you
want to write a book on it, write a book, it does not matter if it
is ten, twenty, thirty, forty or fifty pages or more, write it and
have somebody edit it for you, pay somebody to get some graphics
done for you, graphics are cheap, you can get them done for
sixty-five to maybe a hundred and fifty bucks for your site, it is
pretty cheap. And if you cannot write sales copy pay a copy writer
to write your sales letter for your website. You can get a copy
writer to write your copy from anywhere from two hundred and fifty
bucks to five thousand dollars depending on who you find.
And that is it,
you have your own product and now you are making money from that
product. You could never have done that without mastering something
and then starting to brand yourself with that. That new product that
you just created also became your brand. You are now known as the
pay per click master. Robert, the pay per click master, and pretty
soon when you use that in all your marketing on the sites that you
sign off with, on your lead capture pages, on your name squeeze
pages, in your emails, on your product that you have, Robert, the
pay per click master. It starts to get in peoples’ heads.
Lots of
advertisements on tv such as Coca Cola, when we were younger we use
to see Coca Cola commercials on tv, we use to see Pepsi commercials
on tv. I probably would have never have known about Pepsi, it would
have never popped into my mind when I though about soda, if they did
not brand themselves and do commercials on tv. Every time I saw a
soda commercial, it was like a Coca Cola or Pepsi commercial. They
do that because it brands themselves. So now when you think about
having a soda, the first thing you think is Pepsi or Coca Cola. That
is branding.
How can branding
of this sort help you in your home based business? One, it can
create an extra revenue stream for you if you master one of the
techniques. It is kind of a fruit of your labor. When you master
something, it is extremely hard work, because you have to learn it,
apply it, test it and tweak it to yourself and how you do things, it
is definitely work. But there is a fruit to it. One, you can make
more sales in your business because you are now able to market
properly. Two, you can spawn off products based on that. People are
going to perceive you, because you know more than the average
person, as an expert because you know more than them.
Basically anyone
who perceives anybody as an expert is anybody that knows more than
them in that subject area. I am not a doctor in the medical field,
that is why I go to a doctor to treat me if I am sick. They are the
expert in the medical field because they certainly know more about
medicine than I do. They took the time to go to school for eight
years, get a medical degree and that is what they do to make money.
They know more than I do and they are the expert in that industry so
I look at them as the expert. They are the expert in medicine, I go
to them, pay them money based on their expertise to give me advice
on what I should do for my problems.
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