Are You Prepared To
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Target Market Or Fail
When You Work From Home Part 2
Let us talk about the home based business
industry. First, target marketing is not people that just look at
some keywords. It is not like the keywords make money online, or
make money at home or work from home. Those are target markets, but
they are too general. Work at home, work at home moms, moms that
work at home, make money from your computer, need a home based
business, work from home. These are all too general. Not only are
they general, but because they are so general you have people that
are, let me just say that the competition is ridiculous in those
keywords.
So what is going to happen is you are going
to market in those keywords and you are going to pay a lot of money
if you are doing pay per click or if you are trying to get listed in
the search engines under those keywords or any other type of
marketing you are going to pay too much, or you are not even going
to get to your target market there that you are trying to reach. Not
only that, but once you get there, because it is so general that you
are not going to see the sales convert like you want them to.
There are people out there that convert one
out of every ten op-in to a sale, one out of every fifteen, one out
of every twenty to a sale. If you have been around this industry, if
you have been around learning how to market online or learning
conversion rates, people, marketers, top marketers are happy with
converting one out of every hundred. We can take things a little bit
further. Even the pay per click gurus that talk about pay per click
tell me that what we do can’t be done, but we do it on a regular
basis.
They say you cannot get an op-in ratio of
higher than one out of fourteen clicks, or one out of every ten
clicks, twelve clicks, basically less than ten click is impossible.
But yet we repeatedly get one out of every two clicks to op-in, one
out of every three clicks to op-in, one out of every four clicks to
op-in repeatedly. Now what does that do for you, well let’s do the
math here. This is what happens.
If you are doing advertising, you’re
advertising target marketing, and let us just say you are doing pay
per click, and you are getting op-ins, let us just say one out of
every, let us do it the way the gurus say, what cannot be done, they
say that if you are doing a really good campaign, you are optimized,
your lead capture page is targeted, a good targeted ad and it is
pulling really good, and say you are getting one out of every
fourteen to op-in, let us look at that. And say you have got your
auto responders series right and you have your sales conversion
right and you are getting one out of every twenty people to sign up
for a sale.
So basically out of every hundred clicks
that you get from pay per click, because you get one out of every
fourteen people that click on your ad to op-in, that is basically
seven op-ins for every clicks. Now, if you remember right, I said
that after they op-in our sale is processes, they get our auto
responder series and anything else we have in there and about one
out of every twenty op-ins convert to a sale. So we have seven
people out of every hundred clicks, let us just pretend that we’re
paying like twenty-five cents a click, so we have seven op-ins every
hundred clicks times twenty-five cents, that is twenty-five bucks,
you have paid twenty-five dollars for seven people to op-in to our
page.
That breaks down to about three dollars and
fifty-seven cents a week. Now, so we have seven people and yet we
only have one that converts, one out of every twenty persons to a
sale. So we have to have another hundred clicks just to get the
fourteen, basically we need three hundred clicks to get twenty-one
people to actually make a sale. So that is seventy-five dollars. In
my company you make four hundred dollars as a direct sale, and if
that person makes any sales I will make a hundred dollars a sale, I
am only talking about direct profits right here, everything else is
gravy.
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