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Target Market Or Fail
When You Work From Home Part 3
I would spend seventy-five dollars any day
to make four hundred dollars, so that is not bad. But if you can do
better when you work from home, why not do better. I am not saying
do not accept that at that time, but why not tweak things a little
better, test, test, test and make more money. So that’s not bad,
it’s seventy-five dollars, we got four hundred dollars, that’s three
hundred and twenty-five dollars profit in our pocket, not including
the way I teach you to put some advertising dollars back, because
you don’t want to rob yourself.
Now, I’m going to use one out of every
three clicks on op-in, I’m going to use the same thing, twenty-five
cents per click, so basically out of a hundred clicks, I’m going to
get thirty-three op-ins. Now, why don’t you back up for a second and
look at what we just talked about before this. My conversion is one
op-in out of every three clicks, thirty-three op-ins. Again, I’m
going to have the same sales process you have, the same follow up
and everything that converts one out of every twenty people to a
sale, one out of every twenty op-ins. At this point I’ve spent
twenty-five dollars, thirty-three op-ins.
I have already made one sale, remember, we
make one sale out of every twenty op-ins, that is according to our
sales, according to what we have been doing. So I’ve already made
one sale, four hundred dollars and we have spent twenty-five bucks
and are well on my way to my second sale, because I already have
thirteen op-ins more than twenty, I have got thirty-three. So I’ve
already made four hundred dollars, got three seventy-five in my
pocket faster than that other person that’s basically making a sale
out of every three hundred clicks, I make one sale out of every
hundred clicks and I get thirty-three op-ins.
So you can see the difference, to me, and
to some people it might not be worthwhile. Some people are happy,
okay I’ve spent seventy-five dollars and I’m making a sale for every
seventy-five dollars I spend, I’d be happy with that, but I like to
take things a little further. I like to put more money in my pocket,
more op-ins, more bang for the buck. And once you get to that point
of getting that ratio you just let it go. If the op-ins start to
slow down a little bit, adjust your ad a little bit to get about the
same ratio, to get one out of every three clicks to get an op-in.
But as you can see, when you work from home as a business it’s more
profitable.
Now back to keywords. The number one target
market in this industry, just like anything else, remember I was
talking about mortgages and the mortgage industry, if they could get
people in the target market, they would do great. Here, it’s the
same thing, who is your target market. The number one target market
is other people in this industry. Why? Because they’ve already been
pre-sold, if they have been in this industry they have bought a
product in this industry, they have bought a course, they have been
in an opportunity or something of the sort, they have been pre-sold
in this industry an they want to work from home.
You don’t have to sell them about the home
based business industry, they have already been in it. Why spend
time, you know, if you are marketing toward keywords like make money
online, get my home based business, marketing online or things of
that sort, usually the people that are looking up under those
keywords in the search engines, or any other advertising that you
are doing to target market that keyword, usually they have not been
in this industry. So in your sales process you first have to
convince them that they need to join this type of industry, this
type of thing to get their own home based business. Whereas me, if I
am targeting where I am target marketing, the people in this
industry, I don’t have to convince them of that, that part of the
sales process is done before I have even got them to op-in to my
page. It brings up your sales conversion rate.
Now you can see why if you do get into that
target market right there that is too general, you might have some
success, but you will not have as much success as you do as with
very targeted marketing. So you need to target people in this
industry. I hear this all the time, George, is it going to become
saturated? No. There are millions and millions of people in the
world, and the 1 ups, 2 ups, cash programs, courses in this
industry, products in this industry, systems in this industry,
marketing systems, sales centers, mlm programs in this industry,
there are millions and millions of people across the world, so it’ll
never be saturated.
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