Target Market Or Fail When You Work From Home
Part 6
A Very Simple
Marketing Formula
People come to you with a problem, and what
is your solution, you give them your product. You create an ad,
tired of your problem, and then they go to your landing page and you
talk more about it and you have your auto responder series and you
product that you are selling and it will solve their problem. So
that is target marketing. Same thing if you are selling meat, you
are not going to sell it to the whole world, because part of the
world does not eat meat. And the other part is what kind of meat are
you selling, steak, well why sell only steaks if a lot of people
only like chicken and fish. Sell to somebody who is looking to buy
steak, that is target marketing. It is the same thing in our
industry, you have to hit your target market when you work from
home.
Now, this is a part of the reason why
people fail. In this industry ninety to ninety-five percent of the
people fail. Some people fail in this industry because they cannot
control their mind, or they might be a little lazy, or they might
have certain circumstances in their life holding them back from
succeeding. And then the rest of everybody else is failing because
they do not know how to market.
I have a very simple marketing formula,
very simple, this is a marketing formula in the simple form. It is
targeted traffic pointed towards a targeted landing page or sales
page equals money or commissions. Now, everybody else in this
industry comes, in this specific industry that we are in right now,
comes to this industry wanting, they are basically honed in on the
right side of that equation in the equals money or commissions. They
see the money, they want the money.
Somebody is telling them I make thirty
sales this past month, or I made a hundred thousand dollars last
month, or eighty thousand dollars, or I am making ten thousand
dollars or whatever. And that is all they see, and that is what they
want. They want to come into this industry and not learn the left
side of the equation and just make money without doing anything. Or
they try staying up hours and hours during the day or late at night
after the job trying to do this thing, this marketing thing, and are
just doing it wrong. Or they spend all their time on the internet
when they are suppose to be doing something to market, just wasting
their time by checking their email the whole time, reading emails.
The whole purpose of emails is to get you
to click through the subject line to the email. The whole purpose of
the email inside of it is to get you to click through to the web
page. The whole purpose of the web page is to either capture your
name or to the sales page to convert you to the sale. So all this
time spending doing that you are falling into other sales processes
instead of creating your own sale process to make you money.
If you search around search engines and
everything else, what do you see in the search engines, information,
such as people in the top ten search engines. It is the same sales
process, you get there, click through, they have a sales page or a
lead capture page and you fall into the lead capture page. You put
your name and email in and you get more information sent to your
email than you ever did before.
They send you to a sales page with an offer
for you to buy something, you buy that product, if you do, you have
already spent all this time looking at it, reading the sales pages,
going back and forth doing unnecessary research on it, because you
do not belong there buying it anyway. All of a sudden you spend more
money and what you should be doing is spending that money to make
more money for yourself, because you are trapped in a day to day
job, or your need to make more money for your family. And basically
all this time, if you look at the time you spend doing this stuff,
it is wasted time on time you should have been using to develop your
own sales process in marketing and making money for yourself.
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