Target Market Or Fail When You Work From Home
Part 8
Marketing Your Home Based
Business
I am not going to lead you astray and say
go put ads here or do articles and blogs when I am sitting here
doing pay per click ads under keywords in our target market, I am
not going to do that. I teach you what I do myself, because it
works. Everything that I do I will show you. I have lots more, tons
more to show you than what is in our members area right now. We
constantly add to our program. We will add a video series to the
powerhouse marketing system, but the main level that we will be
adding things to is the higher level product package in our company.
That is our premium package. That is the
package that people, if they want to, can take their business to the
next level, they can get that. That is a package deal. You get the
lower and higher level package for the higher level package price.
And not only that, you will get all the future updates as a product
owner that is paid to the higher level which we will be adding
things to as we go along.
Now, the videos that we have in there, they
will never be able to be downloaded. The only people able to get
into that area are the people who are the paid members. Why are we
not going to make downloadable videos, because we know that they
will be passed around the internet really fast. And people will use
them to train their down lines in their home based business and
whatever else they will do with them really fast. And they will
never pay a dime for it. We like to help people, but I believe, as a
responsible business owner that you should pay for things that are
worth the money.
These videos and the ebooks that are
written are worth it because it enables people to make thousands and
thousands of dollars, it enables people to do something that they
have never been able to do before. It enables people who are making
thousands and thousands of dollars every month to make more money.
It enables people to be in control of their life, because me
personally, I have been there, worked a job, I have worked different
jobs since I was twelve years old. I have done hard work.
Now, working for somebody else, I do not
believe that is secure, because they can lay you off at anytime for
any reason. If the company is having problems, the first thing that
they are going to do is layoffs without changing anything in their
problems. They will not change their marketing, without increasing
sales, if they layoff people who they are paying out, it immediately
brings them back up to the line or put them over the line of profit.
So that leaves you, who is working for somebody else, not secure.
And that is what I found out.
Not that I ever was laid off, but I have
heard and seen many people get the shock of their lives after many,
many years of working for a company. All of a sudden they are laid
off. Retirement down the drain, everything in the company that they
had invested was just gone. Not only that, if you have a boss or a
manager who is out for you for some reason, if you do anything
wrong, even personally in your personal life, you might have gone
out with them or talked with them outside your job, or anything on
the job, or anything where they are all of a sudden offended, or do
not like you, your job is in their hands. They can make your life
miserable and can get you fired.
I found this out, this never happened to
me, but I found this out just recently. People that are over you
will control your career, they control when you advance or when you
do not advance. So you cannot just say well, I am going to go out
and make, you are making fifteen dollars an hour now, I am going to
go out and make twenty-five dollars an hour and that is what I am
going to do. Well, you cannot, not unless that boss gives you that
raise and nobody gives you that raise at all. I find it sad that
government jobs and teacher jobs and things of this sort, get raises
every years like one or two percent, twenty cents, thirty cents,
thirty-five cents, they are lucky if they get fifty cents. I really
think that is sad.
When you have your own home based business
and you learn how to target market online properly, you have the
right sales process to close them to a sale of the product that you
are selling, you can virtually write whatever amount of money you
want. You want more money that month, you are already making ten
thousand, you want to make more money, increase your traffic, get
your sales process down pat you can increase your traffic. And like
I said before, if you know in your sales process that one out of
every twenty op-ins converts to a sale, you want to make more money
and you are already making ten thousand a month, you just increase
the amount of op-ins. Increase the marketing, increase the amount of
op-ins and you have more sales.
So that is real control of you life. When
you can market online you know you can go out anytime you want not
matter what happens, no matter if a company goes down, because you
always hear of network marketing companies going down, nothing is
forever. If the company goes down you are self sufficient, you can
be back next week once you find another product to market, an
affiliate product, another network marketing company, another cash
program, you can go in there and make money from day one. If you are
wondering why you see all the top earners, the heavy hitters, if a
company goes down they go to another program and they are making
money instantly, a decent income the first month, the first week.
That is because they have the process down pat.
I am a student of marketing. I never will
know everything, I know a lot, I can do very well, but I am always
learning. A person that thinks that they know everything will never
progress beyond where they are at right now. They think they know
everything, that is it. But when you have control of your life and
you know how to market, it feels good. You know what you are doing.
Now, here is something to think about. In the world people say you
should go to college, and I am not against education, I believe in
it, everybody should have an education.
The people in the world routinely say you
should go and get a college education, graduate and get a good
secure job, and I already described or explained about what I think
about a job. This is just my opinion. But people routinely come into
this industry and expect to make a lot of money and never learn a
single thing. And some of it is their fault and some of it is not.
Some of it is in the marketing of companies or people or
distributors that say come in, it is easy, you will make a thousand
dollars a day from day one, right now. Today you will make a
thousand dollars. I will show you how you will make three thousand
in the next fifteen days.
That right there, brands people to say that
it is easy, we have a movie that will do all the selling for you,
and the system will do all the selling for you, you do not have to
do a single thing, you do not have to talk to a single person, all
you have to do is get the system and do nothing, you pay for it and
you are going to make money. That is the message that some people
give out. And then they have your money and then you do not make any
money. And then you sit there saying this is a scam. Things do not
work without people. You still have to get people in the system in
order for the system to convert them.
But my system will teach you on the left
side of the equation how to get targeted traffic to you site. They
might have solved the problem with a targeted sales page and a
targeted landing page, but they never showed you how to get targeted
traffic. Or they told you to do one thing or another and that does
not work and is based on theory, because they only do it themselves
and know how to do it, or is general, or they are not sharing the
truth in what they actually do. So it is sad, but that happens,
people come into this industry expecting to make money and not learn
anything.
With my company we have videos, this is why
we are creating more, we are creating more ebooks, downloadable
books that you can download and read and things that show you how to
market so you never ever have to worry about not knowing how to
target market or get traffic.
Now back to the college thing. So along the
same lines, people go to college for four, six, eight years even, to
be a doctor. And even doctors come to this industry, I have
certainly seen that myself over the past few years, doctors come to
this industry. It is the same thing, to make money but not get their
degree in this industry on knowing how to target market. They come
in here, do everything and not get their degree on learning how to
do the proper things in this industry.
So some people come in and join the
industry because they are deeply in debt and they are not making any
money, they just got laid off their job, they are emotionally
distracted and just want to make money and cannot even think and do
not want to take the time to learn anything, they just want to make
money. Well, they get more upset because they do not make any money
because they do not know what they are doing and get mad at
everybody else.
Everybody has different situations, there
are things in life that happen, people die, people get sick, there
are emergency situations that happen in life. But in this industry
when you have a home based business you have to treat it as such, if
you have a home based business, treat it as a business separate from
you.
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